Retargeting Outperforms Online Marketing Averages On Cyber Monday
If you’ve recently begun to explore behavioral retargeting, you’re not alone. Behavioral retargeting is a rapidly growing segment of ecommerce. According to a study by AudienceScience and DIGIDAY, as...
View ArticleMarketing Beyond The Funnel With Display Media
Marketers invest a lot into driving new users to their site and incentivizing them to return and convert. Given the work and dollars spent on this endeavor, it is important to consider what you can do...
View ArticleBanner-Ad Essentials: Top Tips For Improving Display Media Performance
Spending on display media is projected to grow at a rapid pace over the next few years ($11.73 billion by 2015, according to eMarketer forecasts) — a testament to the efficacy of banner ads as a...
View ArticleGet Engaged…Whatever That Means
Engagement will go down in history as the most ambiguous advertising buzzword of all time. Influencers all over industry are talking about it, but the lack of a definition for engagement in online...
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